The Secret of Selling
“Some Things Sell Themselves"
The late Gary Halbert, that rare thing, a true genius, once said that the greatest aid to marketing was not any kind of technique. Instead he said it was… ‘a hungry crowd’.
While, With Other Things, It’s Trickier!
Most markets are so mature that it’s difficult to easily distinguish one product or service from another. Have you been to a showroom recently to buy a washing machine? There’s a bewildering variety of makes, with dozens and dozens of features - information overload.
Sometimes It’s Quicker and Easier to Use a Salesperson
Most of us have neither the time nor inclination to get PhDs in washing machines, camcorders, vacuum cleaners, etc. We just want to quickly and easily buy what’s best for us.
And the best way of doing this is to use the services of a salesperson -
a problem-solver, who will help us solve our problem with the right product or service.
As a nation, we have an ‘anti-sales’ bias. Selling is seen as rather seedy, slightly sleazy… not quite ‘respectable’.
Selling Is Vital!
Selling is vital. Without sales, companies go bust. Without sales, there’s no money to fund schools, hospitals and museums.
To ‘Selle’ Is To Serve
The word ‘sale’ comes from the Swedish word ‘selle’, which means to serve.
The Secret of Selling
The secret of successful ethical selling lies in following this order of priority.
1. Always do the right thing, ethically. Be as close as you can to 100% ethical, 100% trustworthy, in all your actions - not just selling. See yourself as utterly ethical and trustworthy. Your customers will soon ‘pick up the vibes’ and choose you over your competitors.
2. Then do what’s best for your customer. If a product/service is
genuinely best for him/her, that’s the one to focus on - even if it means far less commission for you.
3. Then do what’s best for your company.
4. Then do what’s best for you.
In other words, be thoroughly unselfish. Concentrate on helping your customer. Be a problem solver - focussed on solving his/her problem.
By knowing that you’re always doing what’s best for others, you’ll start to feel good about yourself all the time. And your customers will pick up on that feeling. They will want to buy for you.
This Worked For My Father… It Worked For Me… And It Will Work for You Too!
My father, may his soul rest peacefully, wasn’t ‘slick’, hadn’t ‘the gift of the gab’, was a pretty ordinary kind of guy. And yet he was an amazingly successful salesman.
Take This Secret - Use It In Your Business and in Your Life
Take this secret. Use it in your business… and in your life. Believe me - it works.
· You’ll feel better about yourself.
· Your customers will benefit.
· Your business will benefit.
And, of course, don’t forget to improve your sales skills. If you need any help, or if you’d just like to talk things over, call me on:
Telephone: 07850 564 410
Our Anti-Sales Culture... Is More Than a Little Hypocritical