It’s amazing how much the internet has changed our world in the last 15 years. The original hype held that shops were dead; we would buy everything on the internet. Conversely the prophets of doom argued that buying on the internet was risky…
We Need Two Types of Marketing - and They Need to Complement Each Other
The reality is that virtually every business needs an online marketing strategy and an offline marketing strategy. Furthermore both these strategies should seamlessly dovetail.
The Internet Has Changed The Way We Behave
It’s tempting - but wrong - to think that the offline strategy is simply ‘old school’ marketing. It’s not. The internet has changed the way we behave as customers - both online and offline.
FREE Information Can Attract Clients to You Like A Magnet!
This means that, if you’re an estate agent or a physiotherapist or a cosmetic surgeon or an accountant, you may care to think about how you can give FREE information to interested members of the public - some of whom will become your clients.
1. Highly relevant to what your potential clients want.
2. Well presented (else they won’t bother with it.)
3. Really good quality - so they’ll think, “This is great. I’m impressed!
Let’s give these people a call.
If you’d like to review your offline strategy or, if you’d just like to talk things over, call me on:
Telephone: 07850 564 410
"Offline Marketing Isn't Just